![]() ![]() “ABC News is always looking for new ways to tell stories across a variety of platforms. In February of this year, Imbruce moved his team across the country - from San Francisco to New York City - to work with influential bloggers and online media companies. “We love the original Qwiki platform, but how many times can you Qwiki Abraham Lincoln? We wanted to create a platform for content creators to create their own Qwikis so we moved to NYC since all of the content creators are here,” says Imbruce, a New York and Connecticut native.įor its pilot run over the past few months, Qwiki partnered with ABC News in New York City. “ABC is very open to new technologies, ideas and understanding different ways to tell their stories,” says Imbruce. Qwiki has also been working with Stylecaster, a New York City-based fashion company and Cheyenne meets Chanel, a blog based in LA. Unlike traditional videos, which are a linear experience, heavy to load on mobile and hard to update, Qwikis are one-minute long stories that feel many minutes deep. With over 4,000 people on the waiting list, Qwiki aims to attract personalities, media orgs, mid-tier publishers and bloggers. In the same spirit of its rich video search, the new Qwiki publishing platform, which officially launches today, makes it incredibly easy for any content creator to add interactivity over photos, video clips, voice, text and hyperlinks in a YouTube-meets-Power Point-like fashion. That was our big insight: we made machines disappear!” ![]() “Users were mesmerized when they used Qwiki 1.0 because when they entered a search topic, instead of 10 blue links, a personality – in this case, yes a robotic voice named “Julia” – told them a story. “If we learned anything from Qwiki 1.0, it’s that beyond “interactive video”, we pioneered a more personal and human method for information consumption,” says Qwiki CEO Doug Imbruce. Qwiki, the video search engine that caught the world’s attention in September 2010 when it won TechCrunch Disrupt in San Francisco and has since racked up one million uniques per month, has created a DIY publishing platform for writers, publishers and creators, which it describes as “The easiest way to bring your content to life.” Do you wish you could make your online stories richer, more interactive, more engaging and still keep it simple and easily? Meanwhile slideshows and text can be quite rudimentary. Creating original video content is labor-intensive, often expensive. Currently, when you write a blog post or publish a story online, you’re limited to text, video embeds, photos and slideshows.
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